Agency Overview

We're an ad agency that excels in skill diversity, message balance, and having fun! At iiCreative, the "ii" stands for integrated interactive... and also for ingenious ideas...incredible impact...and innovative IT!

Staffed by a seasoned crew of marketing, creative, technical, production, and service professionals, our approach begins with a balanced communication strategy containing ingenious ideas for reaching your goals.

With a course of action defined, we develop creative solutions that are unified in creative style and message delivery. A unified approach that has proven to have incredible impact on total campaign success.

Targeted, timely launch of your creative materials is then ensured through innovative IT solutions that we offer in partnership with our technology partner, The Computer Company Inc. Deployment advantages include traditional and digital-on-demand printing, digital broadcast, media placement, targeted mailing, and web-based initiatives that include animation and video, hosting, ecommerce, search engine marketing, email blasting, banner advertising, specialized landing page architecture, and more.

Additional alliances with special creative, technology, and production leaders further ensures you will always receive the right and most efficient resources to meet your unique project needs.

Finally, you'll discover that our professional, dedicated, always team-spirited, and upbeat approach positions us as not just another agency, but a true and valuable marketing & IT partner. And we think our portfolio and client list proves it!

CREW

Dave Kroha - President, Creative Director
Dave's effectiveness in creative marketing direction comes from 27-plus years of integrating the "power of direct" into virtually all forms of media. A graduate of the Boston University School of Fine Arts, Dave's career began as an art director with Xerox Education Publications. Over the years, he has launched and managed a number of communications businesses including Katz & Kroha Advertising, Kroha Direct, Caring Grandparents of America, and Arrowhead Direct.

Eileen Hasson - CEO
Eileen's primary strengths come in the form of marketing consultant, business analyst and project manager. She has served as project manager on both State of Connecticut and local municipality projects. Eileen also manages a variety of projects for our business clientele while overseeing the sales and marketing functions of our IT Partner, The Computer Company, Inc. Eileen graduated summa cum laude from SUNY at Albany with a major in Communications and a minor in Computer Science.

Judy Kroha - Client Relations
From conception through launch, Judy concentrates on maintaining contact, budget, and schedule to ensure client satisfaction. With a business education from Western Connecticut State University, Judy held a number of client service positions with companies that include Nestle and the Sealed Air Corp. Earning a Series 7 accreditation, Judy served on the New York Stock Exchange with the brokerage firm of Keefe, Bruyette, and Woods.

Matthew Hasson - Chief Information Officer
Matthews duties are split between acting as our primary IT lead  overseeing a staff of 20+ experienced and knowledgeable technology and design professionals. His 25-plus years of experience in programming and IT sciences  provides iiCREATiVE with the expertise needed to solve the toughest web based communication, programming, and  IT system challenges.

Cindy DiPierdomenico - Art Director
With a degree in graphic design and over 25 years of experience, Cindy's proven mastery of visual communications, especially in the field of direct mail marketing, has translated into hundreds of winning designs and campaigns for clients nationwide.

Don Thurber - Lead Web Developer
Our "man with the moves", Don brings over 15 years experience in motion-rich web development, including CSS, multimedia, and video. Don's expertise in web strategy and engaging design has helped 100's of clients bring their website to life.

Rachel Edwards - Web and Print Designer
Undergraduate and graduate studies in design and digital communications have given Rachel concise control of traditional and digital design medias. Her integrated skills and experience include advertising, print, and web design.

 

©2008 All Rights Reserved - Designed by iiCreative and hosted by The Computer Company
iiCreative - Full Service Advertising & Marketing Agency - 15 Commerce Drive, Cromwell, CT 06416 Phone: 860-635-3555